Home > Round 5 MMA, UFC > Round 5 Announces New UFC Ultimate Collector Series of Action Figures

Round 5 Announces New UFC Ultimate Collector Series of Action Figures


Its landmark marketing partnership freshly in place, Round 5 is pleased to announce the members of the first series of collectible figurines under the UFC brand, a group of six accomplished fighters, as announced today by Barron Lau, Round 5 CEO and co-founder and Damon Lau, president and co-founder.


Figurines for stars Chuck “The Iceman” Liddell, George “Rush” St. Pierre, “Suga” Rashad Evans, Kenny “KenFlo” Florian, Clay “The Carpenter” Guida and Lyoto “The Dragon” Machida are scheduled to be available at retail and at http://www.Round5MMA.com early next year.

The six collectibles will be presented in a new UFC-themed packaging that includes action photos of each respective fighter’s memorable moments as well as a short biography.

“These six athletes provide a strong, varied base for our first UFC series,” said Damon Lau. “There are established champions like Chuck Liddell and George St. Pierre, popular up-and comers like Rashad Evans and Kenny Florian and guys like Clay Guida and Lyoto Machida who have loyal, growing followings.”

“We think fans will really connect to these collectibles through their detail and the enhanced packaging,” said Barron Lau. “We want them to feel that by owning a Round 5 figurine, they, in a sense, own a piece of that fighter.”

Limited editions and other special versions of the UFC Series 1 athletes are also in the planning stages.

“The Limited Editions we have issued have been wildly popular, so we are definitely looking at expanding those offerings,” added Barron Lau.

Round 5 collectible figures may be purchased at leading North American retailers such as Toys
‘R’ Us, Kmart and Walmart. Other retailers can be found at http://www.round5mma.com/wheretobuy.php.

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  1. November 10, 2009 at 11:56 am

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